Jolly Rancher Encourages Students To #KeepOnSucking

By Danielle Wirsansky on May 30, 2016

All college students know that the suckiest week of the semester is inevitably finals week. The pressure of exams, papers, last minute assignments, the uncertainty of grades, the lack of food and sleep can all be overwhelming to say the least.

This is why Jolly Rancher, according to this press release, is stepping in with their own unique brand of hard candy advice for students struggling to stay afloat. When the going gets tough, the tough keep going. And when the tests get tough, the tough #KeepOnSucking.

hersheys.com

“We’re excited to bring the fun and humor of Jolly Rancher brand to students during the longest, suckiest week of the semester,” said Bill Blubaugh, Senior Director, Jolly Rancher brand.

“Jolly Rancher hard candy can make the gloom and doom of finals, like pulling an all-nighter or using dry shampoo for the third day in a row, a little less sucky– while encouraging them to #KeepOnSucking. We’re that clutch for students who work hard and deserve a needed distraction from the sometimes miserable reality of finals.”

Students are encouraged to follow #KeepOnSucking on Twitter to be eligible to participate in product giveaways to keep themselves afloat.

To inject this much needed humor and distraction to college students during finals week, Jolly Rancher ambassadors dropped by the University of California, Los Angeles on June 2. Various campus locations like Bruin Plaza, Kerckhoff Patio and the Student Union were visited by Apple and Watermelon Jolly Rancher mascots who passed out free Jolly Rancher swag and candy.

Beginning May 23, Jolly Rancher hard candy will reward students for surviving the suckiest week of the semester. The first 1,000 students to tweet @Jolly_Rancher a picture of their passing grade — or any passing grade — will be sent a bag of Jolly Rancher hard candy. The promotion lasts through May 25 or until supplies last.

Not a UCLA Student? Don’t fret! Jolly Rancher already had college takeovers of the Iowa State and the University of Tennessee in early May, so who knows where they will be headed next?

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