Find What Feeds Your Soul at New Hearth & Soul Boutique

By Sarah Christine Davis on September 1, 2015

Residents of Tallahassee (and pretty soon, students in other locations!), get ready for the most delightful and trendy new retail shopping experience in town: Hearth & Soul.

According to the upcoming boutique’s Facebook page, “Hearth & Soul is more than just a store – it’s a gathering place to discover unique, curated items for yourself or that someone special.”

In fact, Hearth & Soul prides itself on being more than just a store. Hearth & Soul pays special attention both to presentation and to quality. Hearth & Soul is a lifestyle and retail shop with a commitment to the true southern hospitality and customer service that is often forgotten in a world whose motto always seems to be “go-go-go.”

The shop improves upon the idea of a store being just a store and nothing else. Hearth & Soul is a place to relax and refresh. It invites anyone and everyone to gather, connect, and discover in a warm and welcoming environment.

The shopping experience at Hearth & Soul is unlike any other. Hearth & Soul is set up like a home, with a living room, bedroom area, closets, a kitchen, and more. Shopping at Hearth & Soul is like walking through a beautifully designed home and having the ability to purchase anything in it that you like.

Aside from the brilliant shopping experience, Hearth & Soul also offers several gathering spaces for both public and private events. Hearth & Soul will be the place to go for anything from artisan showcases to courtyard yoga with good company. In fact, yoga and Pilates on the patio will be one of the shop’s many regularly scheduled events that are specially designed to feed the mind, body, and soul.

The shop offers lifestyle and retail items crafted by the most talented artisans. Hearth & Soul’s entire concept was drawn from the desire to bring luxury goods, artisan goods, and other unique products that are both exclusive to and new to Tallahassee.

Featuring some of the most intriguing brands on the market, Hearth & Soul features goods that are selected with luxury, craftsmanship, and creativity in mind. The shop offers a variety of curated items, including kitchen supplies, living room décor, women’s and men’s clothing, bed and bath fixtures, library accessories, pet supplies, and more. The shop also offers coffee from a coffee press to customers.

There’s also brilliance behind the scenes of the shop. Hearth & Soul was born by veteran Tallahassee businesswoman Susie Busch-Transou, who began her successful entrepreneurial career working in her family’s legendary business, Anheuser-Busch. She has brought that company’s philosophy, “Making Friends Is Our Business,” to Hearth & Soul impeccably. Busch-Transou has flawlessly meshed this philosophy with her positive entrepreneurial spirit.

According to the shop’s website, Busch-Transou came upon the idea for Hearth & Soul after reflecting on “unmet needs in her world and what feeds her soul.”

After much consideration of this question, Busch-Transou combined “her love of learning, passion for connecting people, fondness for gathering with friends, and predilection for things that are classic, simple, modern, and beautiful” to create the company and its image. Any customer of Hearth & Soul will find an item or have an experience that feeds their soul.

In addition, local entrepreneur Jama Manning has partnered with Busch-Transou in this endeavor. An aficionado of curating perfect items, interacting with customers, and examining every possible detail of the product in consideration, Manning works hard to keep the soulful and organic vibe of Hearth & Soul feeling effortlessly perfect.

Some of the brands that will be featured at Hearth & Soul include Vimmia, Orlebar Brown, and Low Country Luxe. The combination of Busch-Transou and Manning and their attention to detail in every single product brings nothing but sheer brilliance to the shop. Hearth & Soul understands the preciousness of everyday items that may otherwise seem ordinary, and only the most impeccable items are selected to be featured for purchase.

If you don’t live in Tallahassee but still want to experience Hearth & Soul, don’t fret – Hearth & Soul doesn’t plan on limiting itself to this one shop. In fact, this location is only the flagship store, and Busch-Transou and Manning hope to expand it. This is welcomed with open arms; the fashion industry would certainly benefit from having more boutiques with a vibe similar to Hearth & Soul’s novel, open, and cozy atmosphere.

Hearth & Soul opens for business to the public on Tuesday, September 1, and a ribbon cutting ceremony will occur at 11 a.m. on that day. The shop is located at 1410 Market Street, Suite D1, in Tallahassee’s Market District.

The shop offers flexible hours, open 8 a.m. to 6 p.m. Monday thru Friday, 10 a.m. to 6 p.m. on Saturdays, and 12 – 5 p.m. on Sundays. For more information, head on over to Hearth & Soul’s official website.

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